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SBM's Research Efforts
The School of Business and Management at NDNU, in addition to providing a forum for advanced applied studies, encourages innovation through many research initiatives, projects, and special events. Here are some recent findings by research conducted by our students in collaboration with our faculty.
San Mateo County Community Surveys
The following Community and Economic Surveys prepared by students in the School, under the direction of Dr. Sujata Verma:
- 2008 San Mateo County Economic Development Survey
Download a copy (63 pages in PDF format)
- 2006 City of San Mateo Happiness Index
Download a copy (35 pages in PDF format)
- 2005 City of Redwood City Happiness Index
Download a copy (25 pages in PDF format)
- 2004 City of Belmont Happiness Index
Download a copy (22 pages in PDF format)
SBM's Podcasting and Internet TV Project
SBM, in coordination with the Acoustica Software Corp., use MixCraft audio production software for its podcasting classes and research projects. Acoustica Software is now offering a 25% discount for any student who wish to purchase the latest upgrade of Acoustica Mixcraft. Click on the link below and download the PDF coupon for all of the details.
SBM's Internship Program
The School of Business and Management Internship Program is designed to provide practical, hands-on experiences for students through internships at organizations and companies.
International Marketing
Student's taking International Marketing conducted international market structure analysis with their research culminating in development of a marketing strategy to achieve competitive advantage.
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Spatial Analysis for Policymakers
MPA students used specialized Geographic Information Systems (GIS) software to study a variety of problems related to service, public works management, public safety planning and land-use planning and economic development.
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